Luxury Watchmaker Rolex Enters Metaverse With Crypto And Nft Trademark Applications
Indeed, Rolex has filed trademark applications related to cryptocurrencies, metaverse, and non-fungible tokens (NFTs), according to the data published by trademark and patent attorney Michael Kondoudis (The Law Office of Michael E. Kondoudis) on November 7. Specifically, the luxury watchmaker’s trademark application suggests plans to introduce NFTs, NFT-backed media, NFT marketplaces, crypto keys and transactions, virtual goods auctions, as well as virtual and cryptocurrency exchange. According to the documents, the trademark was filed with the United States Patent and Trademark Office (USPTO) on October 31 and covers “downloadable software for blockchain technology,” digital wallets, “online spaces for buyers and sellers of virtual products such as watches and watch parts,” virtual environment product placements, and more....