As a result of high operational expenses and concerns about employee retention, the company is attempting to raise its stock price. Despite the fact that the split does not affect the company’s core worth, it often results in increased investor confidence.

AMZN following an earlier move by Google

Notably, during the last 20 months or so, the stock has significantly underperformed the market when compared to many of its blue-chip technology rivals. 

What to expect with AMZN stock next

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