Hublot’s e-warranty will be compatible with all watches produced at the start of 2020 and it will be registered on the AURA luxury blockchain network. KerQuest system enables recognition through its solution that identifies objects through smartphone photos. It will leverage on Hublot watch’s unique material make-up and artificial intelligence technology. Once Hublot watches are out of production, they are photographed, and the point of sale uses Hublot’s e-warranty application to take a picture of the face of the watch. The warranty is activated after the photo has been sent to the server that determines its authenticity. Every Hublot watch is unique due to the singularities of their microstructure that distinguish them.
Hublot’s journey towards e-warranty feature
Hublot’s CEO Ricardo Guadalupe commented on the company’s journey towards achieving the e-warranty feature. According to Guadalupe: He added that despite using complex algorithm, the system is easy to use. Hublot e-warranty project is a flagship of the LVMH conglomerate’s initiative to fight counterfeit luxury brands. The initiative has been running for about one year.
